HOMEKEYS HAWAII
Through cinematic storytelling, market insights, and authentic local connection, Spark helped HomeKeys Hawaii turn everyday property tours into viral, value-driven content. Our data-backed social strategy transformed their Instagram from a traditional real estate page into a community hub for buyers, sellers, and dreamers across the islands.
Client: Home Keys Hawaii
Niche: Real Estate (O‘ahu Properties)
Platform: Instagram
Challenge
Home Keys Hawaii wanted to grow its presence in a competitive real estate market by using Instagram not only as a property showcase, but as a storytelling tool to attract new buyers, educate locals, and build trust with families upgrading to their dream homes. The challenge was transforming traditional listings into engaging, viral content that resonated emotionally while driving qualified leads.
Approach
We developed a social media strategy focused on connection, education, and authenticity:
Reels & Short-Form Videos: Created POV-style showing reels highlighting stunning views and lifestyle moments from listings across O‘ahu and Maui. Added talking-head clips from the agents explaining the home-buying process in Hawai‘i.
Storytelling & Client Success: Produced short stories around real clients’ journeys — from “starter home” to “dream upgrade.”
Engagement Hooks: Used captions with local flavor like “Would you trade city life for this ocean view?” and “What’s your dream home budget in Hawai‘i right now?”
Educational Content: Mixed in informational reels breaking down land costs, mortgage tips, and investment insights for first-time buyers.
Posting Cadence: Maintained 4–5 posts weekly — two showings, one informational, one storytelling, and one success-focused post.
Monthly Analytics Review: Measured performance across likes, comments, shares, and follower growth to guide next month’s creative focus.
Results
Top-performing reel: 1,117 likes, 472 shares, and 38 comments — a major engagement breakthrough for the brand.
Average engagement up 165% month-over-month, with consistent follower growth (+102 in 8 days).
Informational and storytelling content outperformed static listings, generating higher saves and DM inquiries.
Best-performing content themes: “Dream Lot POV,” “Land Cost in Hawai‘i,” and “Gameplan to Your Dream Home.”
Spark’s optimization of POV showings and client story reels led to an upward trend in both engagement and conversion activity.
Outcome
Home Keys Hawaii successfully shifted from a traditional real estate feed to a high-performing, story-driven social brand. The content not only showcased homes but built trust and connection with Hawai‘i’s real estate audience.
Through Spark’s creative strategy, data-driven testing, and consistent posting rhythm, Home Keys Hawaii now stands out as one of the most recognizable and engaging local real estate brands on Instagram — turning views into relationships and relationships into results.