TAMURA’S MARKET
NICHE: LOCAL GROCERY & POKE MARKET
Known for its poke, plate lunches, and fine wine. Our goal was to help Tamura’s bring that same energy online through consistent, high-quality content and strategic marketing
Challenge 🚩
Tamura’s Market wanted to increase brand awareness, drive foot traffic to their stores across Hawai‘i, and deepen engagement with both locals and visitors through high-quality, community-focused social media content.
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Approach 🎯
We implemented a strategic social media content plan focused on:
Reels & Short-Form Videos: Showcased behind-the-scenes.
Consistent Posting Schedule: Maintained 5 posts per week
Local SEO & Hashtag Optimization: Leveraged niche hashtags.
Monthly Analytics Review: Engagement, views, and follows.
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Results 📈
Top-performing reel hit 872 likes, 137 shares, and 36 comments, driving a major engagement spike for the month.
Average post views increased to the 2K–3.5K range, with consistent performance across all content types.
High-performing content themes: Local chef features, poke prep visuals, and community “Aloha Friday” reels.
Achieved steady growth in engagement and retention rate.
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Outcome 🏆
Tamura’s Market strengthened its digital presence as a top local Hawaiian grocery and poke destination — connecting online followers to real-world visits. Through creative storytelling, strategic posting, and analytics-backed optimization, Spark helped turn everyday food moments into a powerful growth engine for the brand.